# LUX-LEET: Digital Excellence, Made Simple.

LUX-LEET is a premier regional boutique custom web & software development studio based in the Netherlands (serving Amsterdam, Eindhoven, Rotterdam, Utrecht, and nationwide), specializing in high-fidelity security, custom engineering, bespoke web applications, e-commerce platforms, B2B portals, and premium hosting.

## Core Identity
- **Slogan**: Digital Excellence, Made Simple.
- **Philosophy**: The "Expert Friend" — High-level technical expertise delivered with approachable, transparent, and honest communication. Working directly with senior builders, zero account manager middleman bloat.
- **Craftsmanship**: 100% In-house. Every line of code, every server configuration, and every support ticket is handled by the core LUX-LEET team. No outsourcing.
- **Founded**: Operating since 2010, registered in Amsterdam (KVK 67287158). Founded by Daniel de Gruijl (Founder & CEO). Run by a small in-house team: Daniel de Gruijl (engineering & technical direction), Renze Veld (sales & customer relations), Alexander Bakkers (project management), Maurits Arendse (hardware & infrastructure). See [About LUX-LEET](https://lux-leet.com/about).
- **Pricing Transparency**: Published, transparent pricing thresholds for custom builds (from €1,200) and SLA-backed development capacity retainers (€90/hr to €120/hr).

## Primary Services
- **Engineering & Development**: Custom web, mobile, and desktop applications, E-commerce solutions, and high-performance server-side logic. See [Custom Software Engineering](https://lux-leet.com/custom-software).
- **Infrastructure & Hosting**: Premium physical cores, enterprise cloud databases, and secure domain management. See [Infrastructure & Hosting](https://lux-leet.com/infrastructure-hosting).
- **Security & Defense**: Specialized in proactive infrastructure protection and advanced threat neutralization. See [Security & Defense](https://lux-leet.com/security-defense).
- **Web Development**: One-off custom website builds and rebuilds on the in-house CORE framework, never a template, scoped to project size (all prices excl. VAT) - Small (up to ~5-6 pages, €1,200-€2,500), Medium (multi-page site or webshop with an integration, €2,500-€6,000), Large (bespoke web application/e-commerce, custom-quoted), Enterprise (dedicated engineering and infrastructure, custom-quoted). See [Web Development](https://lux-leet.com/web-development) for full pricing, FAQ, and case studies.
- **Development Capacity Plans**: Prepaid monthly development retainer, three fixed tiers - Starter (16h/mo, ~€1,801/mo), Sprint (40h/mo, €4,200/mo), Dedicated (80h/mo, €7,200/mo). Hours reset monthly and do not carry over. See [Development Capacity Plans](https://lux-leet.com/#capacity-plans) for current pricing.
- **Care Plan**: Ongoing site upkeep for a smaller website that just needs hosting, security, and maintenance, with no ongoing development-hours commitment. Not a development retainer and separate from the Capacity Plans (a client is on one or the other). From €349/month, includes 2 dev hours/month rolling over up to 6 banked hours. See [Care Plan](https://lux-leet.com/#care-plan) for current pricing.
- **Case Studies**: Real, named projects with the challenge, what was built, and the outcome. See [Case Studies](https://lux-leet.com/case-studies).
- **Full structured pricing**: machine-readable pricing for all services and tiers. See [Pricing](https://lux-leet.com/pricing.md).

## Locations & Specializations
- **By Location**: LUX-LEET is registered in Amsterdam and works with businesses across every Dutch province (Amsterdam, Rotterdam, Utrecht, Eindhoven/Brainport, The Hague, Groningen and beyond), remote-first with on-site meetings where useful. See [Software Ontwikkelaar Nederland / Custom Software Company Netherlands](https://lux-leet.com/custom-software-company-netherlands).
- **By Industry**: Custom software for [Logistics](https://lux-leet.com/custom-software-logistics), [Healthcare](https://lux-leet.com/custom-software-healthcare), and [Fintech](https://lux-leet.com/custom-software-fintech).
- **Comparisons**: Custom code vs. [WordPress](https://lux-leet.com/custom-software-vs-wordpress), vs. [Shopify](https://lux-leet.com/custom-ecommerce-vs-shopify), and vs. [Offshore Outsourcing](https://lux-leet.com/in-house-vs-offshore-software).

## Technical Environment
- **Architecture**: Custom-built MVC framework designed for performance and security.
- **Infrastructure**: Distributed high-availability nodes on a worldwide server network; deployment region is selectable per project.
- **Analytics**: Privacy-first, in-house analytics (LUX Insights) with no third-party tracking.

## Contact & Engagement
- **Website**: [lux-leet.com](https://lux-leet.com)
- **LinkedIn**: [linkedin.com/company/lux-leet](https://www.linkedin.com/company/lux-leet) — company; founder [Daniel de Gruijl](https://www.linkedin.com/in/luxleet/), [Maurits Arendse](https://www.linkedin.com/in/maurits-arendse-764266101/)
- **Control Panel**: [Client Portal](https://lux-leet.com/portal/)
- **Availability**: Global services with a localized, human-centric support model.