An E-Commerce Platform Solid Enough to Survive an Acquisition
CLIENT — SCREENSTUDIO VAN 'T HULL (NOW YOURSTYLE)
A custom order-to-invoice platform built for a 40-year-old Amsterdam screen-printing house. It ran their day-to-day operations for years and stayed solid straight through a change of ownership.
ScreenStudio Van 't Hull had been printing textiles and promotional gear in Amsterdam Oost since 1984, serving everything from local fashion labels and sportswear shops to bands and retail chains. But behind the scenes, the business was still running entirely on manual effort. Quotes were written up by hand, supplier stock and pricing were checked manually, and invoices were put together one at a time. There was no proper online catalog where customers could easily browse products by brand, color, and size. As order volume picked up, the paperwork grew right along with it, and no off-the-shelf shop system could handle the complex web of variant-heavy, custom-print orders.
Instead of trying to force a generic store template to fit their workflow, we built ScreenStudio a completely custom order-to-invoice platform from the ground up. We covered the entire lifecycle, from a rich product catalog handling brands, categories, colors, sizes, and per-variant imagery, all the way through cart, checkout, and an admin dashboard for managing orders and customers.
Behind the scenes, we hooked the platform straight into Primex, their wholesale blank-goods supplier, so live product and pricing data flows automatically instead of requiring manual lookups. Quotes and invoices now generate as PDFs on the fly, customer communications are managed seamlessly via built-in mail automation, and a custom image pipeline keeps product thumbnails sharp and consistent across the board. We rolled the storefront, the back office, and supplier sourcing into one single, unified home.
The platform ran the backbone of ScreenStudio's daily operations for six years, evolving right alongside a business with decades of history. It automated the tedious parts of every order, freeing the team up to focus on the print floor instead of getting buried in paperwork.
Most importantly, when ScreenStudio was acquired to operate as YourStyle, the platform kept the business running straight through the transition without skipping a beat. That is the ultimate test of good software: building something robust enough to outlive a change of ownership and become true business infrastructure.